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Today there’s no time to waste on manual processes or outdated workflows. For financial institutions striving to stay competitive, speed, accuracy, and seamless customer experiences are crucial. That’s where Financial Services Cloud (FSC) Automation with OmniStudio comes in—a game-changer designed to transform your service delivery and operational efficiency like never before.
Financial Services Cloud (FSC) provides an integrated platform that enables financial services organizations to manage customer relationships effectively. By leveraging Salesforce OmniStudio, we can further enhance the automation capabilities of FSC, making processes efficient and user-friendly. This blog will cover various automation features using OmniStudio, including the FlexCard Designer, DataRaptors, FlexCards, and OmniScripts.
Introduction to OmniStudio for FSC Automation
OmniStudio in Salesforce is a powerful toolkit that allows developers to create guided user experiences and automate complex business processes. Tailored for complex, data-rich industries like financial services, OmniStudio enables organizations to create streamlined, customer-centric processes through intuitive drag-and-drop interfaces, data management tools, and automation components.
With OmniStudio, you’re not only building a better customer experience but also empowering your teams to work smarter. It allows you to automate key workflows like client onboarding, account updates, and data-driven decision-making, turning interactions faster and more efficient. OmniStudio’s blend of FlexCards, OmniScripts, and Integration Procedures delivers robust automation that’s adaptable to changing needs.
Use Case for FSC Automation with OmniStudio
Imagine a scenario where a financial advisor needs to manage and visualize all relevant information about a client in one place—this includes recent transactions, account balances, related opportunities, and customer profiles. With OmniStudio, you can create a customized, interactive interface using FlexCards that brings all this data into a single view.
Here’s where OmniStudio for financial service cloud can make a transformative impact:
Client Onboarding Automation: OmniStudio can streamline and automate the onboarding process, reducing manual data entry and document handling. With OmniScripts guiding advisors through a series of intuitive steps, client onboarding becomes a seamless experience. Compliance checks, KYC (Know Your Customer) verification, and financial profile setup can be automated, cutting onboarding time from days to hours.
Portfolio Monitoring and Alerts: With FlexCards in OmniStudio, advisors get real-time, dynamic views of client portfolios, highlighting key insights like recent transactions, market trends, or changes in client risk profiles. Advisors can receive automatic alerts triggered by specific portfolio changes, enabling them to respond proactively and deliver timely recommendations.
Automated Account Updates: OmniStudio's Integration Procedures can connect with external systems to pull or push updates automatically, ensuring account data stays current across platforms. For example, if a client updates their contact information or financial status, these changes can reflect instantly across all relevant systems, without manual intervention.
Enhanced Client Communication: By using OmniScripts to automate responses and next-best action suggestions, advisors can provide clients with faster, more personalized communication. Advisors can also use automation to generate pre-filled forms and reports, reducing time spent on repetitive documentation.
Steps for FSC Automation with OmniStudio
Step 1. FlexCard Designer
FlexCard Designer is used to create interactive cards that display contextual information about a record in Salesforce. The cards are highly customizable and can present data in an appealing format.
1. Open the FlexCard Designer
Navigate to OmniStudio App in Salesforce, then go to OmniStudio FlexCards.
Click on New FlexCard to create a new FlexCard.
2. Designing the FlexCard
Enter the name of your FlexCard, such as "Client Overview Card."
Define the Data Source. The data source can be a Salesforce object, REST API, or DataRaptor.
Add elements like Fields, Images, and Actions to design the layout.
3. Adding Data Elements
Use the Data Source Panel to drag and drop fields such as customer name, account balance, and open opportunities.
Use Styling Settings to customize the card’s look and feel.
Step 2. Create DataRaptors & FlexCards
DataRaptors are used to extract, transform, and load data from Salesforce, serving as a data interface for FlexCards.
1. Creating a DataRaptor
In the OmniStudio App, go to OmniStudio DataRaptors and click on New DataRaptor.
Choose DataRaptor Extract to extract data from Salesforce.
Define the Input Object, such as "Account," and map the fields you want to extract.
2. Connecting DataRaptor to FlexCard
Edit the FlexCard created in Step 1.
Set the Data Source to the DataRaptor you created.
Map the extracted fields to the card elements.
Step 3. Configure the FlexCard in the FlexCard Designer
After connecting the data source, configure the FlexCard to display relevant information and provide users with contextual actions.
Activate the Vlocity Card Designer Lighting Record Page
Next, we need to activate the Vlocity Card Designer Lighting Record Page
In the OmniStudio App, go to OmniStudio DataRaptors and click on New DataRaptor.
Choose DataRaptor Extract to extract data from Salesforce.
Define the Input Object, such as "Account," and map the fields you want to extract.
1. Set up Layout and Actions
Use Conditional View to show different layouts based on the data (e.g., displaying a different set of actions if a client has overdue payments).
Add Actions such as "Schedule Appointment" or "Send Email" directly on the card.
2. Preview the FlexCard
Once you’ve configured the card, use the Preview button to see the result.
Step 4. Configure OmniScripts
OmniScripts provide guided processes, making it easier for users to complete tasks. You can use them for scenarios such as capturing new client information, managing service requests, or onboarding new accounts.
1. Create a New OmniScript
Open the App Launcher and search for OmniScript.
Select OmniScript and click New.
Enter the required details, including Name, Type, Subtype, and Description.
Open the OmniScript Designer to begin building the workflow.
2. Understand the OmniScript Designer
The OmniScript Designer provides a canvas where you can add and arrange components using a drag-and-drop interface.
Its main sections include:
Canvas: The central workspace where you build the steps and arrange elements.
Build Tab: Contains the components used to create the workflow.
Setup Tab: Provides configuration options for the selected elements.
The Build Tab includes several component categories:
Action: If you want to trigger an action on related information - you can find them here.
Display: It is a static display, it can be a line break or a Text Block.
Functions: If you want to add a formula or some messaging, you will use Functions on any kind of element.
Groups: If you want to group elements together you can use this.
Input: If you must enter an input - the input will be found in this panel.
OmniScripts: You can embed an OmniScript into an OmniScript, this helps with the reusability and speeds up development.
3. Create a Client Address Capture Step
To understand how these components work, let's build a simple address capture step.
Under Build Tab → Groups, drag the Step element onto the canvas.
Expand the Step element to add components.
Under Build Tab → Input, drag a Text element into Step 1.
Open the Properties tab and set its Name to
FirstNameand Label to First Name.Add another Text element and label it Last Name.
Under Build Tab → Groups, add a Type Ahead Block and set its Name and Label to Mailing Address.
4. Configure Address Autocomplete
A Type Ahead Block can retrieve suggestions as users enter information. For address capture, it can be configured to use the Google Maps API.
Select the Mailing Address Block on the canvas.
Open its Properties tab.
Enable Google Maps Autocomplete.
Enter your Google Maps API key in the designated field.
Uncheck Hide Map if you want to display a map alongside the address suggestions.
As users enter an address, the configured integration retrieves matching suggestions from Google Maps. This helps users select a verified address instead of entering the entire address manually.
5. Arrange, Preview, and Activate the OmniScript
Arrange the input elements within the 12-column canvas to create the required layout.
Switch to Preview Mode to test the address capture step.
Check that the input fields and address autocomplete work as expected.
Activate the OmniScript once the configuration is complete.
With these steps, you can create a guided data-entry experience that simplifies information capture and makes financial services workflows more consistent.
We have 2 kinds of themes available: Lightning and Newport.
Lightning is typical Salesforce Newport is a newer way of rendering the elements
Additional Tips for Automation
By following these steps, FSC users can create an automated, user-friendly experience that streamlines customer interactions and helps financial advisors make informed decisions in real-time.
Conditional Data : Use DataRaptor Transforms to manipulate data for more advanced use cases.
Styling & Branding : Customize FlexCards and OmniScripts to align with your organization's branding guidelines.
Reusability : Create reusable OmniStudio components to ensure consistency across multiple business processes.
Conclusion
OmniStudio for Financial Services Cloud isn’t just an upgrade; it’s a game-changer. By integrating automation directly into the heart of FSC, financial firms can redefine client service, streamline operations, and free up valuable time for advisors to focus on strategic, high-impact tasks.
From onboarding to real-time portfolio monitoring and enhanced client communication, OmniStudio’s flexible and powerful tools open new possibilities for delivering faster, more personalized, and compliant services. This automation not only boosts internal efficiency but also creates a seamless experience for clients, building trust and satisfaction in every interaction.
As the financial services landscape becomes increasingly complex, FSC Automation with OmniStudio offers a proactive approach to staying ahead of the curve. Ready to transform your service delivery? SedCloudCRM’s OmniStudio and FSC have you covered, ensuring you’re prepared for today’s challenges and tomorrow’s opportunities.
FAQ
1. What is the difference between Salesforce Financial Services Cloud and OmniStudio?
2. What are the main OmniStudio components used in FSC automation?
3. Can OmniStudio integrate Financial Services Cloud with external systems?
4. What is the difference between DataRaptors and OmniScripts in OmniStudio?
5. Can OmniStudio be used to automate portfolio monitoring and client alerts?
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