What is marketing automation?
Many of us think that marketing automation is a fresh new chapter. But, 1990 saw the first wave of innovation for platforms like Eloqua and other pre-marketing automation companies like Pardot and Marketo. Similarly, things started evolving in 2008 by Act-on, wherein people began to understand what lead-scoring and behaviour-based triggers are.
It was a game-changer then, and it remains so now.
Hello, marketing automation in 2025!
Marketing automation today refers to using a platform, for instance salesforce CRM and marketing cloud designed to automate processes and activities across inbound marketing channels. It includes essential features such as sending emails, sharing info via social media, and managing contact information.
Why Automate Marketing?
Humans possess skills that should be utilized in strategizing, writing, identifying gaps, and acting on potential leads. Numerous mundane and repetitive tasks need to be executed correctly without wasting marketing professionals' valuable time. Thus, marketing automation software emerged, enabling the creation of sheets, posting on social media, generating social media analytics, sending emails, tracking responses, and much more.
How marketing automation is empowering teams, solving complexity?
Marketing teams are constantly under pressure to achieve more and deliver better results. With salesforce marketing cloud implementation, it can go beyond expectations. The teams have time and capacity to do original content, social media, lead generation and Google AdWords.
- You can send an email inviting new joiners to the webinar.
- The automation tool can add people to a special email list once they accept the invite.
- All those on the list receive a series of automated emails—first, a thank-you email for attending the webinar. After a few days, they get a link to download the related case study on that topic.
So, imagine your team saving hours and days by automating these tasks. With Salesforce CRM tool on your side, you probably have eliminated a lot of repetitive things and brought a list of qualified leads down the funnel. These leads are also close to the purchase decision.
What else?
There are several benefits of Salesforce Marketing Cloud which enables your company to:
- Personalize every customer interaction at scale.
- Deliver relevant content and messaging across multiple channels.
- Serve digital ads to the right audience at the right time.
- Maintain unified messaging with consistent brand communication.
- Recommend the most suitable products or services to each user.
How to implement marketing automation software?
Do your homework
- Walk hand-in-hand with your goal. List the points of contact you need to improvise with your customers for a better customer experience. It will give you an idea of what steps and activities you can automate.
- Define your ideal customers. Understand their demographic factors, interests, income, and the communication channels they use most frequently.
- Know their touchpoints. Based on the above data, see the best ways to customize every interaction. If they frequently check their emails, respond to them, send text messages, or go to the direct website for every need.
Ensure the tool fits perfectly
Do your homework
- Don’t choose a tool based on hype—pick one that fits your goals and workflow. It should be able to clean your data, import your contacts, and start with simple campaigns. Ease into it and build smarter automation over time.
- Personalized, multi-channel messaging is key—no more one-size-fits-all. A good platform should support campaign setup across all touchpoints, offer clear guidance with visuals, and enable API-driven personalization, smart product recommendations, and reusable content templates tailored to each channel.
- Make sure the platform gives a complete view of lead qualification. It should be able to import user data attributes, support batch imports, and offer real-time API data availability. The system should easily provide detailed reporting metrics, real-time dashboard updates, and full-funnel reports.
- The platform should offer quick SDK setup, detailed implementation steps, and seamless integration with websites, mobile apps, and third-party tools. Compatibility with email testing tools and performance tracking within your tech stack ensures smooth, data-driven campaigns.
So, it’s time to learn about and implement a Salesforce cloud marketing tool. It is the tool that will help businesses make informed decisions based on data.
For instance, it collects a customer’s email, mobile phone number, and social media data across all channels. In addition, the company’s news and activity collection are also stored in the CRM system. In the end, all this information combines and gives you a record of people to understand your relationship over time better.
Are you ready to transform your marketing operations?
As experts in CRM, we understand that the sources and information types can vary in your case. We, as certified partners of Salesforce cloud marketing have a history of transforming lives of marketers and business owners.
The use of marketing automation software has increased over the years. Integrate salesforce with marketing cloud rather than sit back and watch your competitors grow with it.
Conclusion
All you need to do it connect with our experts, speak about your working and requirements. We help you work on a simple tool that resolves your issues and help you outstand in the crowd.
